Made To Stick

"Made to Stick" by Chip Heath and Dan Heath is a compelling exploration of what makes ideas memorable and impactful. Drawing from psychology, marketing, and storytelling, the authors uncover the key principles behind ideas that stick in the minds of audiences. Through engaging anecdotes and practical advice, they outline a framework for creating messages that are simple, unexpected, concrete, credible, emotional, and have stories. "Made to Stick" serves as a valuable resource for anyone seeking to communicate more effectively and make their ideas resonate with others, whether in business, education, or everyday life.