Good to Great

"Good to Great" by Jim Collins is a seminal work on organizational excellence and leadership. Collins and his research team identify and analyze a set of companies that made the leap from good to great, achieving sustained success and outperforming their competitors over the long term. Through in-depth case studies and insightful analysis, Collins identifies key principles and strategies that distinguish these exceptional companies, such as disciplined people, disciplined thought, and disciplined action. "Good to Great" serves as a roadmap for leaders and organizations seeking to achieve greatness by fostering a culture of discipline, innovation, and relentless pursuit of excellence.